- You have to define your goals
How many followers or likes do you intend to get on your posts once they go live? You have to understand what your goals are for you to find a path that is worth the try. You may be promoting your account for fame, marketing your products or promoting yourself as a brand. The approach that you take will differ depending on how you intend to use your account. Never rush to buy likes before you have clear objectives that you want to achieve.
- Engagement is more important than the number of followers
You could be having a million followers but still, your posts get less than 100 likes every time you post. Your competitor could be having half of your followers but gets more than 50 thousand engagements on every post. Focus more on engagement because that is where you get followers who you can convert to customers. People are always attracted to posts with high engagement levels. You can decide to grow your followers’ base from the scratch or contract someone else to do it on your behalf. There will always be varied opinions when it comes to buying likes and some companies love them and some hate them.
- You still have to create engaging content
The best way to get organic traffic is by creating content that attracts people from far. Develop a theme for your posts to make it easy for people to spot your content from far. Develop an easy-to-follow schedule and stick to it as well. Do not focus on selling all the time but dedicate three-quarters of the content to educating your followers. Research for trending hashtags and use them on your posts to make them more popular and increase your outreach. Follow some market leaders and learn the tricks they use.